Tennis Technique Training. Peter Freeman of Crunch Time Coaching.

Lockdown has been an incredible opportunity to test the different options available for personal health and fitness development. It has also meant that trainers and coaches have had to be innovative with the way in which they engage with their clients and fans.

“Getting results is still the number one priority,” says Crunch Time Coaching founder Peter Freeman, “Clients get coaches because progress and targets are important for them. and thanks to modern technology, a global lockdown does not mean that this has to end.”

Peter’s focus is on tennis training. A lifelong tennis fan and professional tennis player, he’s become one of the most successful coaches in the sport. He has also successfully managed to create an online training course that his clients, even during lockdown have been able to massively benefit from.

“Our course is not only about physical fitness,” he says, “But spending time on the technique of tennis.”


Technique is the hallmark of a great tennis player and Peter reveals that in his experience there isn’t enough time spent on it. While having fun is a big part of being successful in the game, the perfection of the technique is essential and is the difference between amateurs and pros. In this way he says that it is no different to the martial arts where the strength of a fighter is measured not by the range of kicks or punches in the arsenal but the length of time each kick and punch has been practised.

“And today the technology available to help develop this technique is beyond anything that we had before,” he says, “Which is why we can see clear differences between the tennis players today and those of twenty years ago.”

The science behind tennis is not just reserved to the methods of measuring technique, but also extends to every element of the sport. The equipment, the training gear, the venues and of course the rackets have all been upgraded over the years with the aim to make tennis pros stronger and faster.

Tennis, Peter explains, is a sport that has developed hugely over the years. While at one point it was considered the country-club alternative to golf, it underwent a revolution in the late 80s and early 90s with those memorable and colourful characters that took to the court. Today names like Andre Agassi, Federer and McEnroe are still remembered alongside players like Serena Williams and Andy Murray.

“These names are memorable because in tennis the player stands alone and the colourful characters of winners stick within our minds,” he says.


All of this makes tennis an important and engaging sport which Peter has been determined to keep alive in the hearts and minds of his clients during the Lockdown. His courses aim at developing technique and mental focus, scientifically breaking down the fundamentals of tennis into manageable mechanisms that people can follow in their own homes to develop themselves. Again, like the martial arts, he relates the art of practising tennis technique to the solitary martial artist or sword master practising their art in solitude.

“Visualisation of the technique is so important,” he says, “The muscle memory learnt from simply hitting a ball a hundred times doesn’t help a player iron out problems in their technique and can actually imbed some bad habits. This has largely been understood by coaches but today we have the science to back up the fact that mentally visualising the perfect shot and training the mind to know what it needs to do, is where real mastery begins.”


Up until he was 33, Peter believed that playing tennis was the only way to make a living out of it. Around this time, he decided to get a real job and entered the equally competitive mortgage business. The biggest take-away he got from this industry was the importance of generating online leads and learning how to make use of online marketing tours.

His online coaching came about after he made videos to communicate with clients and found this was an effective means of doing so. The rest is tennis history and from the scores of positive reviews he’s had from happy clients it is clearly working well.


“Being successful with anything online is a long game,” he says, “Some people think it’s a quick win and they get disheartened when they’re not immediately successful. Others make loads of content but it has no real direction and so it doesn’t go anywhere. You need to have a long term plan in mind and work on it day by day.”

Peter is a man who follows his own advice and leads by example, as is seen in his honest videos and upfront training methods. Friendly and engaging he says that he is happy that his business was in place to help clients, old and new, during this difficult and trying period.

“We are all in this together and have to turn the lemons into lemonade,” he says, “We have all the technology needed to make things work and the opportunity to practise techniques, reflect and self-study, learn more and get more in tune with what we are doing.”


As summer roles in, Peter is launching an innovative virtual based summer camp for tennis players of all levels. Including daily coaching videos, training, engaging one-on-one and a chance to meet new people virtually, this is a pioneering move to keep people physically and mentally healthy.

“This encourages people to be active, try new sports and activities and embrace technology,” Peter says, “Everything that tennis is about.”

With limited space available you can also get three days free through this link.

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